1. Safety Center: Family

Building a Positive Digital Reputation

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What is a digital reputation?

Your digital reputation is how you are perceived online. This is shaped by the way you present yourself, and the things other people post about you.

What makes up my digital reputation?

Consider photos that you post, profiles you create on social networks, emails that you forward to your friends--all of this is content that is associated with you. Additionally, what others may write about you or photos they post with you in them is information that can easily be discovered online.
Think of your first blog, your latest photo album--or maybe even all the way back to before you were born, with a sonogram posted online--this reputation may be older than you.

Why does my digital reputation matter?

Colleges and employers may look at information posted about you when making decisions on whether or not to accept or hire you. Your digital reputation can influence their decisions for better or for worse.

What does my digital reputation look like?

Pay attention to what information is being posted about you. Do regular online searches of your name to see what information comes up -- like the town you live in, photos you have shared or your place of employment. Ask yourself if you’re comfortable with that information being available online. Don’t forget to try combinations of your name, and nicknames.

How can I build a positive digital reputation?


Looking ahead, you have the opportunity to shape your reputation to accomplish your goals. If you’re doing good things, use the internet to showcase them. Whether it’s coding a website, posting your artwork, joining online communities or meaningfully contributing your comments to other’s work, putting your best self forward can attract positive attention.

Keep an eye out for your friends and family, too. If you see something they might not want posted about them, let them know, and ask them to do the same for you.